José Gaspard

José Gaspard

SEO consultant · IT, Security & Digital Technology Manager at Basher Agency

Signs: analysis and previews · 5 stories

About José Gaspard

José Gaspard is an SEO consultant and full-stack developer with more than 15 years of experience, based in Mexico City. He has worked with companies such as Google, Canva and PayPal. Since April 2026 he has been IT, Security & Digital Technology Manager at Basher Agency and its video production company B.CONTENT, where he runs SEO and technology, and he leads Share of Voice, AI and SEO for Warner Play Latino (Warner Bros. Games).

He studied at UPC, Universidad de Piura and Platzi, won the Oracle for Startups programme and was a keynote speaker at Warner Play Latino 2026. His specialities are technical SEO, measurement with Search Console data and visibility in ChatGPT and AI Overviews.

At Scorely he signs the analysis pieces and match previews: no-margin implied probability from the odds, tables and statistics for each match, calculated with Scorely's published methodology. Every story he signs cites at least two sources from different outlets and follows the editorial policy.

Expertise

  • Implied probability from odds
  • Sports data analysis
  • Technical SEO
  • GEO (Generative Engine Optimization)
  • Search Console
  • Web development

Stories signed in this edition

Editorial team · Editorial policy · Methodology · Newsroom