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Andrés Villagómez
CEO & Co-Founder, Basher Agency
Signs: transfers and market · 7 stories
About Andrés Villagómez
Andrés Villagómez Chiang is CEO and co-founder of Basher Agency, the marketing agency for the gaming and betting industry founded in Lima in 2020. Under his leadership, Basher grew from its roots in Peru into Argentina, Chile, Brazil, Ecuador, Colombia and Mexico, and extended its reach to Europe, Asia-Pacific and North America. SiGMA named Basher among the top 50 affiliates worldwide, and the agency won Agency of the Year at the 2025 AffPapa iGaming Awards.
His work centres on connecting brands with digital communities: creator and social media campaigns, sports and esports sponsorships, and strategic partnerships between clubs, brands and operators.
At Scorely he signs the transfer and market stories: signings, contract renewals, loans and the review of each transfer window. Every story he signs starts from the facts, cites at least two sources from different outlets and follows Scorely's editorial policy.
Topics
Expertise
- Transfer market
- Sports sponsorship
- Esports
- Influencer marketing
- Affiliate marketing
- Gaming industry in Latin America
Stories signed in this edition
Transfers
Premier League
Arsenal target Mexican wonderkid Gilberto Mora for January move
Arsenal have reportedly made contact with Tijuana for 17-year-old Gilberto Mora, who could join the Premier League champions in January.
Andrés Villagómez ·
Transfers
Premiership
Scottish Premiership transfer window: Celtic's late rush and Rangers' move for Kevin Kelsy
Celtic made six signings in little over 24 hours and Rangers added Kevin Kelsy and Badredine Bouanani. How the Scottish Premiership's summer window ended.
Andrés Villagómez ·
Transfers
Championship
Championship transfers: Vardy, Diatta and Antonio among the free agents signed since deadline day
Jamie Vardy at Burnley, Krépin Diatta and Michail Antonio at Watford: the Championship's free-agent deals after the window, plus Wrexham's deadline day.
Andrés Villagómez ·
TransfersPremier League
JJ Gabriel turns 16 with his Manchester United future in doubt and Europe's giants watching
JJ Gabriel has asked to leave Manchester United. Barcelona, Real Madrid, Bayern and PSG are interested and United could consider legal action.
Andrés Villagómez ·
TransfersPremier League
January transfer rumours: Villa linked with Endrick loan, PSG watch Cherki, Madueke wanted in Spain and Italy
Rumour round-up: Aston Villa linked with an Endrick loan, PSG monitoring Rayan Cherki and Noni Madueke on Atlético and Juventus lists. None confirmed.
Andrés Villagómez ·
TransfersPremier League
Premier League summer transfer window 2026: the record deals and who has delivered so far
Enzo Fernández's £125m move to Man City matched the Premier League record. The biggest summer 2026 deals and the signings already making an impact.
Andrés Villagómez ·
TransfersPremier League
Arteta signs new Arsenal contract until 2030 as champions secure their manager
Mikel Arteta has signed a four-year contract extension with Arsenal running to June 2030, with his coaching staff also committing for four more years.
Andrés Villagómez ·